Generating the future of brand storytelling.

No. Unreel's characters are proprietary digital personalities — AI-generated performers built to entertain, educate, and promote brands. A brand gets a recognizable, recurring face without depending on a human influencer's schedule, rate card, or reputation. Unreel's flagship character, Dirty Darlene (@dirtydarlene), has roughly 358,000 followers and is entirely digital.

Ownership depends on the engagement. Some brands license an existing Unreel character for a campaign; others commission a fully custom character that the brand can own. Unreel outlines usage rights before production begins, so a client knows up front whether it is licensing a face for a period or commissioning an asset it keeps.

Unreel returns a first concept within 72 hours of a brief, and most projects begin production within one to two weeks of onboarding. The timeline depends on scope, on whether the brand is licensing an existing Unreel character or commissioning a new one, and on how much content the campaign calls for. Custom character development adds the most time.

Yes. Unreel builds entirely original characters for clients, tailored to a specific audience, industry, and brand voice. The work covers concept, look, personality, and voice, then continues through production and deployment across social platforms. Brands can also license one of Unreel's existing characters instead, which is usually the faster path to launch.

Unreel builds and operates characters a brand can keep using, rather than renting attention from a human creator one post at a time. A digital character does not age out of a campaign, take competing brand deals, or need a shoot day to appear in a new location, wardrobe, or scenario. A creator partnership ends with the contract; an Unreel character stays an asset the brand can keep publishing.

Unreel prices each engagement to scope rather than selling a fixed package or subscription, because it operates as a creative studio, not a software product. Cost depends on the number of videos, whether the brand licenses an existing Unreel character or commissions a custom one, the ownership and usage rights required, the number of platforms in the plan, and the length of the campaign. Unreel quotes after a brief.

Unreel publishes to TikTok, Instagram Reels, Facebook, YouTube Shorts, LinkedIn, X, and paid ad platforms. Each cut is optimized separately for organic reach and for paid performance, since the two demand different hooks, lengths, and formats. Unreel also distributes through its own character accounts, a network with more than 10 million followers, so a brand is not starting from zero audience.

Unreel is built for brands that need a steady stream of short-form video and a recognizable face to carry it — consumer products, apps, food and beverage, retail, entertainment, and services sold on TikTok, Reels, and Shorts. The model suits categories where personality and repetition drive attention. It is a weaker fit where a licensed practitioner's own on-camera credibility is the product.

Yes. Unreel's characters are presented as digital creations, not as real people, and Unreel applies each platform's AI-content label where it is required. TikTok, Instagram, Facebook, and YouTube all provide AI disclosure controls for published content. Disclosure is handled as part of publishing, and Unreel keeps campaigns inside the advertising rules of the platforms a brand is running on.

Unreel measures campaigns on distribution and response: views, watch-through on the hook, follower growth on the character and brand accounts, engagement, saves and shares, and click-through or conversion when the work is tied to paid media. Content across Unreel's character network has generated more than 1 billion organic views. Targets are agreed before production, so reporting is measured against the brand's stated goal.