Unreel is committed to making unreelinc.com usable by as many people as possible, including people who rely on assistive technology. This page describes the standard we work to, what we have done, where we know we fall short, and how to reach us if something on the site does not work for you.
Our standard
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, the standard generally referenced for ADA website accessibility. We treat this as ongoing engineering work in the site itself rather than something a third-party widget can bolt on: automated overlay tools do not fix underlying accessibility defects, so we do not use one.
What we have implemented
- Semantic structure. Every page has exactly one main heading and a logical heading hierarchy, so screen-reader users can navigate by landmarks and headings.
- Labelled forms. Every form field on the site has a programmatically associated label, and autocomplete hints for name, organisation and email.
- Keyboard access. Interactive elements — navigation, the FAQ accordion, carousel controls, and horizontally scrolling galleries — are reachable and operable by keyboard, with a visible focus indicator throughout.
- Native controls. Expanding sections use the browser’s built-in disclosure elements rather than custom scripts, so they announce their state to assistive technology correctly by default.
- Accessible names. Buttons and controls that have no visible text, such as carousel dots, carry descriptive labels for screen readers.
- Reduced motion. The site’s entrance animations and moving elements are disabled for visitors whose system settings request reduced motion.
- Text alternatives. Images that convey information have alternative text; purely decorative elements are hidden from assistive technology.
- Testing. We test pages with axe-core, the industry-standard accessibility engine, against the WCAG 2.1 A and AA rule sets, and fix what it finds.
Known limitations
We believe in being specific about what is not finished:
- Video captions. The short video loops on our homepage are decorative showreels without dialogue, and they do not currently have captions or audio description. They are muted and do not convey information that is unavailable elsewhere on the page.
- Third-party content. Some embedded platform features (such as checkout and payment surfaces provided by Shopify) are outside our direct control. We rely on those vendors’ own accessibility work and pass on reports we receive.
Feedback and contact
If any part of this site is difficult or impossible for you to use, we want to know, and we will prioritise fixing it. Email Team@unreelinc.com with the word “Accessibility” in the subject line, a description of the problem, and the page it happened on. You can expect a reply within two business days.
About this statement
This statement was last reviewed on August 31, 2026. We review it when the site changes materially, and after each accessibility testing pass.