The Unreel Prompt Vault is a subscription library of the exact AI video prompts Unreel uses in its own released work. It contains 100 scenes across 10 categories, 20 new prompts are added on the 1st of every month, and it costs $12 per month. You can read a selection of the prompts free before subscribing.
It lives at unreelvault.com. Most prompt packs are written to be sold. These were written to be used — they are the working prompts behind footage that has already shipped.
What is the Unreel Prompt Vault?
It is a reference library of production-grade prompts for AI video generation, organised the way a film crew actually thinks — by shot type, camera movement, lighting, continuity and post. Each entry is a full prompt, not a keyword list: it specifies the shot, the framing, the lens behaviour, the composition, and the narrative purpose of the setup, so the output is directable rather than accidental.
Unreel built it because the hard part of AI video is not access to models. Everyone can rent the same generators. The difference between usable footage and a novelty clip is knowing precisely what to ask for, and that knowledge normally stays inside studios.
What is inside the vault?
100 scenes, grouped into 10 categories:
- Shot Types & Framing — 10 prompts, from extreme wide establishing to extreme close-up detail
- Camera Movement — 14 prompts: push in, pull back, dolly, truck, pan, whip pan, tilt
- Character Consistency — 12 prompts, the hardest problem in AI video
- Lighting & Mood — 10 prompts
- Motion & Action — 10 prompts
- Style & Film Look — 10 prompts
- Scene Continuity — 8 prompts
- VFX & Transitions — 8 prompts
- Dialogue & Audio — 8 prompts
- UGC & Creator — 10 prompts
The vault also includes a prompt Builder for assembling shots from the components, and the library grows by 20 prompts on the 1st of every month.
Who is it for?
Filmmakers, marketers, brands and creators producing AI video who want the output to look directed rather than generated. It suits anyone who has used a generation model, seen the gap between what they imagined and what came back, and worked out that the gap is in the prompt.
It is not a course and not a tool subscription. It is the reference layer that sits next to whichever generator you already use.
How much does the Unreel Prompt Vault cost?
$12 per month. A selection of prompts is readable free before you subscribe, so you can judge the depth of the writing before paying for anything.
What makes these prompts different?
They are the prompts behind released work. Unreel is an AI-native creative studio whose characters and owned channels have earned more than 1 billion organic views, and the vault documents the setups used to produce that footage rather than theoretical examples written for a product.
The second difference is specificity. A vault entry reads like a shot list from a director: shot, framing, lens, composition, purpose. That structure is what makes a prompt repeatable across a batch, which is the difference between one good clip and a consistent body of work.
How does the vault relate to Unreel’s studio work?
The vault is the method; the studio is the practice. Unreel builds original character IP, produces AI UGC advertising and AI video production for brands, and operates characters such as Dirty Darlene. The vault opens up the prompt craft underneath that work.
If you would rather have the work done than do it yourself, that is what the studio is for — see agency vs. in-house for the trade-offs, or get in touch.
Frequently Asked Questions
What is the Unreel Prompt Vault?
The Unreel Prompt Vault is a subscription library of production-grade AI video prompts written and used by Unreel, an AI-native creative studio. It contains 100 scenes across 10 categories covering shot types, camera movement, character consistency, lighting, continuity, VFX, dialogue and UGC, and it is available at unreelvault.com for $12 per month.
How often is the Unreel Prompt Vault updated?
20 new prompts are added on the 1st of every month. The vault launched with 100 scenes, so the library grows continuously rather than being a fixed one-time download.
Can I see the prompts before subscribing?
Yes. A selection of prompts in the vault is free to read without a subscription, so you can judge the level of detail before paying. The full library, the monthly additions, and the prompt Builder require the $12 per month subscription.